Rural Development, Communication and Innovation and Gender students in Van Hall Larenstein University of Applied Science made two films in Media Design for Social Change module 2016.
The objective of this filming is to visualise through the eyes of International Student in the Netherlands in order to contribute to the development of e-learning materials for the module on Agricultural and Rural Service delivery and Social Entrepreneurship of ARI PhD Programme at Makerere University, Uganda.
These films were produced by 2 groups.
Eagle Studio visualises the shortened value chain of vegetables from working on the farm, vegetable bags distributing to consumers and shops directly from the farm, while visiting the farm and talking with the farmers and customers in the shop. The film visualises a case study of the production of a vegetables value chain through the eyes of International Students in the Netherlands.
The title is “Is she a farmer or an entrepreneur? An international visit to an organic farm in the Netherlands”.
While, Creative studio portrayed the young women entrepreneurs in agriculture in the Netherlands. The title is “Why did she choose to be a farmer? An international visit to Dutch female farmers”.
In a pre-production phase, students conducted research relevant to each subjects in order to understand deeply, and discuss their style and design of these films.
The footage for these films was recorded on 31 May 2016 at organic horticultural farm, Tuinderij De Stroom in Randwijk, the Netherlands run by three female entrepreneurs, and organic shop Lazuur where their clients can take their vegetable bags. Students from the both studio played a role as actor and/or actress, besides took responsibilities of taking list and assistant director as film crew.
Anmoniche Mtvewe (RDG) was impressed that these people on this farm is very organised. So he states “The filming on this farm was very good idea”. Furthermore, Linda Njoku (RDC) states “I will show this film to anybody, not to farmers also but to other people”.
In a post production phase, the transcript and the script were made from the footage and students discussed for a long time in order to prepare for the script.
The both studio watched and discussed the edited script. The films from two studio had a somehow overlapped such as sound, whereas they looked different films from the editing style and the objective. They discussed the effective order of reflection in Eagle studio film. In addition, the effectiveness of a private view from Nurul Aeni (RDG) in Creative studio film was also discussed. Dalawit Kahsay (RDG) stated “The informal discussion in Creative studio film will motivate women to become a farmer”.
The actresses commented, Tiwalola Akinsola (RDC): “It’s nice but I was a bit consciously”, Linda: “Watching the film remind me of the day” and Nurul: “ I am still nervous but nice informal and personal movie”.